Email Campaign

Newsletter "Call-to-Action & ways to educate about your business"

Focus on the precious flow of entertaining news and call-to-action

Always in a good mood and everything is easy, that's the lucky one. Happiness runs like a common thread through his existence. The common thread is something that keeps coming back. So you should take the chance to maintain your valuable network. This leitmotif "a typical specialty" runs through all processes in brand's mill and helps you to follow the common thread together. Everything needs to be planned: when is a newsletter active, when is a personal call due? At what time is the content suitable for whom? brand's mill allows the event-controlled start of the newsletter. This could be a website request, a follow up on a personal conversation from the lead resubmission or at some point in the course of customer care.

The best thing to do is to make a plan which communication fits at what time

Day one of the website inquiry starts a lead and the first message informs about your offer
Day two: this is followed by lead processing by sales (... personal call)

... Then the order came and everything is delivered (don't give up already)

after 3 days and always only on a Friday 'the customer has the best time before the weekend', another message asks whether everything was handled satisfactorily.

In the event of a negative answer (this can also be collected directly from brand's mill using an evaluation web form), a personal conversation with technical sales follows (informed by the workflow).
If the answer is positive, you will send a message after 5 minutes asking to leave a nice review about your company on Google (direct link to the 'call-to-action')

(This is a common thread and shows that there are still many events that can be automated -> e.g. sending a gummy bear bag if something broke, etc.)

... The product sold has been in use for 2 years: time for a recommendation.

The newsletter is just a moment of prepared activities. Start designing your 'common thread' including all activities triggered by brand's mill now.

Visit the brand's mill BPM marketplace to activate the "campaign" from the list of "best practice workflow ...".

If you need any help to plan & organize get in touch with your

Service Assistant

The campaign contains 2 tabs for control

special feature

No double delivery: A newsletter is only sent to a contact once. If a target group is selected again, only new members will receive the message. Contacts with the contact group assignment "unsubscribed" are always excluded.
Placeholders for personalization: Placeholders ensure an appealing text from the contact context in both the subject and the text. This also includes additional fields that you can define yourself.

MESSAGE

Title: Organize your Newsletters by giving it an internal Name.

Subject: this is the e-mail subject. Also there may be placeholders for content from the contact e.g. <$c-organization> for the company name.

Text: this is the e-mail content. In addition to the text, placeholders for content from the contact, e.g. <$c-salutationname> for personal salutation. In order to send a complex HTML text with pictures, it must be published on a public website and then inserted here by copy and paste. This will only send links to pictures and not the pictures themselves.

See also text modules and the information on preparing text modules via the website.

In the text you can save your subscription to newsletter. There are e.g. unsubscribe the workflow.

Embedd Image from Google Drive

To insert an image, you can switch to HTML mode in the text editor and insert an image tag:

Prepare

First, upload a file to Google Drive.
Share it with anyone - Copy the shareable link: https://drive.google.com/file/d/1fikAf-nR35FMO-xxsC30gALqN3dSZJQ3/view?usp=sharing
This link does not work for embedding.

This is how it looks when embedded from Google Drive.

Embedd

Insert the ID from the shareable link into the following URL syntax: https://lh3.googleusercontent.com/d/1fikAf-nR35FMO-xxsC30gALqN3dSZJQ3=s870?authuser=0
This is how the HTML for embedding the image looks: <img border="0" width="870" height="238" src="https://lh3.googleusercontent.com/d/1fikAf-nR35FMO-xxsC30gALqN3dSZJQ3=s870?authuser=0">
Place the img tag in the text in HTML editing mode.

Email Campaign

message to contact groups or template for individual dispatch from the workflow

receiving circuit

Target Group: this is the selection to which the sending is made.

Member of multiple selections: choice is linked via "and", "or". So either all or one of the contact groups must be assigned to the contact.

not to members of the contact group: allows the exclusion of contacts in one of the contact groups "or" are deposited.

Language of contacts: through the language all contacts who do not have the appropriate language in contact will not be contacted.

unsubscribed: all contacts assigned to the contact group "unsubscribed" are never written to.

Double delivery: the double delivery of the e-mail to the same person is automatically prevented. (this can only be overridden with the individual dispatch in the workflow).

Shipment

Sender is the contact who is the sender. At the same time, he receives the process for processing.

Include attachments via email sends in addition to the text e.g. a PDF

Recipient limit shipping start we can send over GMail a maximum of 2000 emails a day. The system controls an automatic interval. Regardless, you can set the limit to e.g. 10 set to collect the first feedback.

error handling

"Error" contact group is the spelling of the e-mail address incorrect so the transmission is directly suppressed. Sending to contacts that can not be reached via the specified e-mail will not be determined automatically. To do this, watch the corresponding GMail mailbox.